$$$ motivates, when tasks are simple, step-x-step to reach a conclusion. It’s a de-motivator in complex circumstances. When the winds of change blow from every direction, and myriad factors present infinite possibilities; when creativity & innovation are required –Daily Life for most of us!— we’re motivated by (surprise!): Autonomy, Mastery and Purpose. Check out Dan Pink at http://www.youtube.com/watch?v=u6XAPnuFjJc and learn what research at MIT, U-Chicago and Carnegie Mellon tells us.